Our Expertise
Data Tracking & Server-side
Secure decision-grade data at the source. We tailor the tagging plan to your business KPIs.
Focus
- Tracking audit and gap analysis on critical events
- Detailed tagging plan for web and app (GTM/SDK)
- Client and server-side implementation with consent handling
Deliverables
- Prioritized tagging plan validated with stakeholders
- Functional QA and automated checks on key events
- Runbook and documentation for internal teams
Discover our expertise
Google Analytics 4 Tracking
→Google Analytics 4 is a free tool organized around efficient data collection. Based on a user / event + parameter model,...
Mobile App Tracking
→Mobile app tracking requires a different approach from web. We mainly work with Google Analytics for app, recommending t...
QR Code Tracking
→QR codes can be interesting marketing levers, and it is useful to manage them well. We recommend using server-side GTM o...
Form Tracking
→Forms are essential tracking elements. We distinguish several types: classic HTML forms, iframe forms with GTM installat...
Ecommerce Tracking
→Ecommerce tracking requires a specific approach to effectively measure purchase journeys, from product to cart to transa...
Lead Gen Tracking
→Lead gen tracking goes beyond simply measuring form submissions. For complete formula-by-formula analysis, connecting CR...
News Sites Tracking
→News sites tracking requires a specific approach to measure real-time engagement, classify articles and precisely track ...
Ready to secure your data?
Let's discuss your tracking, compliance, or activation challenges during a free first consultation.