Trainings
Google Analytics 4 Training
Become autonomous on GA4 to measure, analyze, and share business KPIs.
Prerequisites
- No strict technical prerequisite; marketing/web basics recommended.
- Access to a GA4 property or test container for practice.
Duration
Modular pathway (full day or half-day format) with a custom forfait defined during scoping.
Access & timelines
Register via the contact form or email formation@woptimo.com; program and schedule are confirmed after a short call with a trainer.
Learning objectives
- Configure web/app streams, events, and conversions aligned to business KPIs.
- Build and share explorations (funnels, cohorts, paths) with teams.
- Export and query GA4 data in BigQuery for advanced analyses.
- Run a versioned and compliant tagging plan (GDPR / Consent Mode).
Training outline
- GA4 data model: events, parameters, user properties
- Tagging plan and conversion naming
- Configuration: web/app streams, audiences, conversions, attribution
- GA4 Explorations: funnels, cohorts, pathing, and exports
- BigQuery exports: schemas, queries, and best practices
Training methods
- Virtual classroom or on-site/in-company; hybrid possible.
- Hands-on cases and demos on your data and stack.
- Course materials, tagging plan templates, and replays when available.
Evaluation
Positioning quiz, graded exercises, and validation of operational objectives at the end.
Accessibility
Support and pace can be adapted; on-site sessions in accessible venues on request. Disability point of contact: handicap@woptimo.com.
Contacts & last update
formation@woptimo.com | contact form. Updated on December 10, 2025.
