Trainings
Our catalog
Hands-on tracks led by our consultants to master tracking, data engineering, data viz, and marketing performance.
Training
Google Analytics 4 Training
Learn GA4: data model, tagging plans, events, conversions, and decision-grade analysis.
GA4 data model: events, parameters, user propertiesTagging plan and conversion namingConfiguration: web/app streams, audiences, conversions, attribution
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Google Tag Manager Training
Master GTM: triggers, variables, dataLayer, QA, and advanced debugging.
Fundamentals: tags, triggers, variables, and naming best practicesDataLayer: design, event mapping, and consentTemplates and custom HTML: advanced cases and security
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Server-side GTM Training
Deploy GTM server-side: architecture, consent, enrichments, and routing.
SGTM architecture: container, tagging server, and routingSources and destinations: GA4, Ads, Meta, server-side conversionsConsent and privacy: filtering, anonymization, exemptions
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Looker Studio Training
Build actionable Looker Studio dashboards: sources, light modeling, UX, and distribution.
Connecting sources: GA4, BigQuery, sheets, APIsLight modeling: calculated fields, filters, parametersEffective visualizations: UX, accessibility, storytelling
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BigQuery Training
BigQuery for analytics: GA4 schemas, analytical SQL, cost control, and best practices.
Getting started with BigQuery: dataset, tables, partitioning, and clusteringAnalytical SQL: joins, windows, aggregates, deduplicationGA4 export schema: events, user_properties, ecommerce
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Data Marketing Training
Control your KPIs: measurement framework, UTMs, dashboards, and first-party activation.
Measurement framework: KPIs, conversions, and tagging planTraffic and attribution: UTMs, naming, omnichannel coherenceMarketing dashboards: acquisition KPIs, costs, ROAS
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