Trainings
Google Tag Manager Training
Build a reliable and scalable GTM container for your tagging plans.
Prerequisites
- HTML/JS notions recommended but not mandatory.
- Access to a test container or preproduction environment.
Duration
Modular pathway (full day or half-day format) with a custom forfait defined during scoping.
Access & timelines
Register via the contact form or email formation@woptimo.com; program and schedule are confirmed after a short call with a trainer.
Learning objectives
- Design a GTM container with naming conventions and publish environments.
- Map a dataLayer and create variables for priority conversions.
- Industrialize QA: debugging, publishing rules, and version governance.
- Document and hand over the container to internal teams.
Training outline
- Fundamentals: tags, triggers, variables, and naming best practices
- DataLayer: design, event mapping, and consent
- Templates and custom HTML: advanced cases and security
- QA and testing: Preview, Tag Assistant, publishing rules
- Versioning, environments, and container governance
Training methods
- Guided workshops on a provided GTM container or your environments.
- Live demos (Preview/Debug) and corrected exercises.
- Materials, QA checklists, and governance templates.
Evaluation
Quick quizzes, trigger exercises, and review of a compliant container at the end.
Accessibility
Support and pace can be adapted; on-site sessions in accessible venues on request. Disability point of contact: handicap@woptimo.com.
Contacts & last update
formation@woptimo.com | contact form. Updated on December 10, 2025.
