Trainings
Server-side GTM Training
Implement a reliable collection server to improve data quality and GDPR control.
Prerequisites
- GTM or web analytics background recommended.
- No mandatory cloud prerequisite; basic network notions appreciated.
Duration
Modular pathway (full day or half-day format) with a custom forfait defined during scoping.
Access & timelines
Register via the contact form or email formation@woptimo.com; program and schedule are confirmed after a short call with a trainer.
Learning objectives
- Design the tagging server architecture and organize routing to key destinations.
- Configure consent filtering, security, and anonymization mechanisms.
- Set up relevant enrichments (headers, UTMs, first-party matching).
- Monitor costs and performance with an operations checklist.
Training outline
- SGTM architecture: container, tagging server, and routing
- Sources and destinations: GA4, Ads, Meta, server-side conversions
- Consent and privacy: filtering, anonymization, exemptions
- Enrichments: headers, UTMs, first-party matching
- Monitoring, costs, and operating best practices
Training methods
- Demos on a server-side container and guided workshops.
- Case studies on GA4 / Ads / Meta routing and privacy.
- Materials, sample scripts, and runbook checklists.
Evaluation
Quiz, routing exercises, and review of a secure configuration at the end.
Accessibility
Support and pace can be adapted; on-site sessions in accessible venues on request. Disability point of contact: handicap@woptimo.com.
Contacts & last update
formation@woptimo.com | contact form. Updated on December 10, 2025.
